Personal Branding – Branding yourself for today’s job market
The job market has changed so much of late. No longer can you expect to be in a job for life or even an industry for that matter. Increasingly we are seeing the rise in whats called “Portfolio Careers” which is where an individual can have at least 3 solid career paths in a short space of time. It is for this reason that personal branding is one of the most important things to grasp in building your brand personalty and creating the work life of your dreams.
What is personal branding?
Well personal branding in the most straightforward terms is the way in which you market yourself in the labor market.
Its about branding yourself around who you are and what you do and more importantly what you can do for them. Now don’t worry, this is not some complex system where you should have been planning your career moves from the age of 10! You can easily brand yourself by doing this retrospectively. which is what most people will be doing.
Here are three key tips to help you build your personal brand
What do you hope to achieve by branding yourself?
Even if you are entering a brand new career path you should begin with the end in mind and work backwards. With the end goal in mind begin volunteering for positions that are close to the paid position that you seek (people are often willing to give better “roles” to those who may not be as qualified but are willing to put the work in. Find out what the person who is in your dream job has done and begin to build your brand in a similar fashion.
Define your brand personalty
One of the key components about having a solid brand is being able to predict what people will say about you when you are not in the room. Are you known for quality, reliability, being the best at a specific topic or skill. Either way define from the outset what your values are and ensure they are reflected in all that you do.
Brand yourself by a narrative
Have you worked for most of the time with a specific group of people? Have you always been in a customer focused position? Even if you are looking to change careers there will be some sort of narrative/ story that you can use in your promotional material (CV, cover letter, LinkedIn profile etc..)
If you focus on these three key personal branding strategies you will soon create a branding personalty to be proud of!
Now that you have a basic understanding on how to go about branding yourself its time to dive deeper into personal branding. Read our step by step guide to creating your own brand personality or jump straight to the best strategies to brand yourself.
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