Personal Branding – How to create a brand personality
Regardless of your age, gender, business, or position in your career, it is always important to understand the importance of personal branding. As an individual, you must consider yourself as the CEO of your own company: “Me, Inc.” and the lead marketer for the brand personality named: “You.” Now that you have a brief introduction to personal branding its time to dive a little deeper into personal branding fundamentals.
Unfortunately, very few people take their brand personality seriously and while others may have genuine interest in it, they lack the proper foundation to build a successful personal brand. However, all is not lost. Anyone can create their brand personality as long as they equip themselves with the right ingredients and knowledge. In this career tutorial, we will explain:
How to build the most important brand personality called “You”
Create your fundamental values – and adhere to them
Your fundamental values are those set of ideological, personal and ethical guidelines that define the manner in which you will conduct yourself in your career or business. Write down the belief and qualities that you find appropriate in your field and use them as your yardstick for decision-making process and your actions. And most crucially, always abide by these set values – even if alternative procedures seem easier in the short term. When others think about your brand personality they should be able to predict what you will endorse or won’t stand against.
Be unique and Focus on your Strengths
Everyone in the world has their own unique talents, abilities and specialties. Some are innate while others are learned or developed in school or through our careers. Treat these traits as your assets and do not let them go to waste. And while you focus on your strengths, do not forget about those experiences and activities that you enjoy the most and build your personal brand around them.
You must be passionate about your career or business for people to believe in you and your personal brand. The only way to inspire others and draw people towards you is by loving what you do. Passion is the best fuel for success – without it, you may create the impression that your career or business is something you do only out of necessity, and not something that you have been aspiring to do in your entire life. People in your personal and professional circle should think about your name first when they are discussing your chosen career field, this is an excellent measuring stick for your personal branding efforts. The more your name comes up the more career related opportunities will come your way.
Refine your Craft and Stay Vigilant
For you to remain at the top, you ought to be relentless in your search for knowledge. No matter how experienced or skilled you are, always seek to polish and improve your abilities because knowledge is infinite in this world. The rapid development of technology in the modern world has made the access of information easier and this has made it possible for professionals across the globe to stay abreast with the latest and most innovative trends – there is absolutely no reason why your brand personality should be left out.
Share your Knowledge/ Teach Others
Teaching others and sharing your knowledge are arguably the best ways of branding yourself as an expert in your field. In this world, you will always find people with whom you share similar goals in life and career objectives. Interact with them and share the information you have. This may be done is several ways, for instance, you may run a website or blog that provides free legal information if you are lawyer or aspiring to be one. By so doing, you will not only build a strong connection with prospective clients, but also be able to gauge your own level of expertise by how well you will be able to handle questions they will pose to you. If you run a blog or website, remember to write a bio at the end of every post you make. Additionally, place more emphasis on your “About page” – it should be the ideal representation of the brand you are trying to sell to the world. Make your personal brand story the foundation of your expertise. If you need more actionable advice read out guide to personal branding: strategies and action steps you can take to brand yourself
Having learned how to create a brand personality its time to decide which type of strategy you can adopt to brand yourself online
Note that having a strong personal brand will not be of any benefit if you lack the requisite output to match it – you will have to be proficient, competent and willing to prove your mettle. Create a portfolio of your best works/accomplishments but do not rest on your laurels. Strive to improve yourself at all times.